Challenge

Schwarzkopf Gliss needed its in-person brand moment to feel as premium and cinematic as its product visuals — not just a backdrop, but a live experience that carried the brand's minimalist-luxury identity off the screen and into a real space. With a one-week turnaround, the full set of event visuals had to be designed and delivered without losing any of that polish.

Strategy

We built the event's visual language around the same three principles driving the wider Gliss identity:

Cinematic 3D Visuals — motion and stills rendered in the same photorealistic, stage-lit style used across packaging and campaign work, so the event felt like a continuation of the brand rather than a one-off.

Minimalist Luxury On-Site — clean layouts, controlled lighting, and the deep neutral palette.

Motion as a Centerpiece — video pieces built specifically for the event, giving the space a dynamic, high-end focal point beyond static signage.

Results

Delivered a complete event visual package — motion pieces — in one week.

Brought the Gliss identity into a live setting for the first time.