Challenge

Schwarzkopf needed a stand at CosmeOran — western Algeria's largest B2C beauty trade show — instantly signal premium, clinical-grade positioning to a high-traffic consumer crowd. The build had to go from concept in just 3 days.

Strategy

Cinematic 3D Previsualization — the stand was rendered photorealistically before the physical build, so lighting, product placement, and signage could be locked in ahead of time.

Identity Carried Into Physical Space — the same deep neutral palette, clean typography, and premium visual language from Schwarzkopf's packaging and campaign work, extended into a real trade-show environment.

Results

Delivered a stand concept — renders and on-site visuals — in 3 days.

Gave Schwarzkopf a standout presence at one of Algeria's largest cosmetics trade shows.

Extended the brand's visual identity into physical exhibition space.